Plant-based

for a longer healthier happier future.

Move to Root specializes in plant-based nutrition writing and currently serves several well-known businesses in the health and wellness space.

Move to Root is a boutique team of nutrition professionals with backgrounds in journalism, communication, and marketing. We apply our various expertise to bring plant-based products, services, and stories to light.

Meet Carley

The Nutritionist and Lead Editor Behind Move to Root

Carley began her career in content writing for an animal rights organization where her passion for plant-based nutrition was sparked. She decided to return to school to study nutrition to help others pursue a healthy plant-based lifestyle. During her Master’s program at Tufts University, Carley began writing content for various nutrition professionals and Move to Root was born. Carley received her Bachelor’s Degree in Mass Communication from Boston University, her Master of Nutrition Science and Policy degree from Tufts University, and is currently completing her Didactic Program in Dietetics (DPD) to become a Registered Dietitian. Carley believes that health is holistic, which is why she also teaches Nutrition and Yoga at Mass Institute of Technology (MIT).

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Our Company Values

Plant-based nutrition for a positive future

Move to Root believes that every little step towards a more plant-based future is a positive one. That is why we have dedicated our careers to uplifting the voices of individuals and brands who want to promote plant-based content, products, and services.

The intersection of science and wellness

Move to Root values evidence-based nutrition. We also believe there’s a place for holistic wellness. That’s why you will see us working with clients on all ends of the plant-based nutrition spectrum.

Frequently Asked Questions

Do you only work with plant-based companies/brands?

No! But we only work on plant-based content. So, if you are a non-plant-based brand but are launching a vegan product or are developing a plant-based recipe, reach out!

Why do you only work on plant-based content?

We believe that it’s important to have a niche, and our specialty is everything plant-based! Plus, plant-based content aligns with our core values. 

What do you mean by “plant-based?”

For Move to Root, plant-based means no animal products (so no meat, fish, dairy, whey, honey, etc.)

What is your pricing?

We offer several different packages depending on the scope of work. Get in touch with us for a complimentary consultation to learn more!

Is your content fully SEO-Optimized?

We incorporate SEO basics such as keyword optimization. However, we are not an SEO company. If SEO is a primary focus of yours, we recommend using an SEO service to optimize your entire website after we develop content for you.

Do you offer ghost writing services?

Yes! We are happy to ghost write for you or include our author bylines – whichever you prefer.

What if I’m not sure which topics I want to write about?

Don’t fret! We offer packages with brainstorm sessions included.

Get Started With Our Professional Copywriting Today.

Wellness and nutrition writing is complicated, to be done with integrity it requires well-researched pieces, passion for the topic, and technical proficiency. Carley and Move to Root provide just that.

Amber WilsonOwner of Maddox Lane